Retailers, like We Keep You Cycling, are legally allowed to set their own selling prices. However, some manufacturers set ‘Minimum Advertised Pricing’ or ‘MAP’ policies which restrict how we can display pricing for their products. Typically this means that we cannot show you our price for the item until you take further action, such as placing the item in your shopping cart. Placing the item in the Shopping Cart will allow you to see our price, but does not mean you have to purchase the item. The item can be easily removed from the cart if you do not want it.
While inconvenient, this is the legal method of complying with MAP policies while retaining our retailers’ legal right to sell at a price of our choosing.